All companies need to generate leads for their business. Naturally more leads typically turn into more sales, more revenues, more profits, more more more – I think you get the idea. There are a variety of ways to generate leads… Just flip on the television and chances are within a few seconds you’ll see a commercial promoting …read more

  WHY YOU MUST ADVERTISE NO MATTER WHAT YOU DO“You can’t advertise today and quit tomorrow. You’re not talking to a mass meeting. You’re talking to a parade.” —Bruce Barton, 1930  Bruce Barton was a famous Advertising executive and the 2nd B in BBDO. He died in 1967 after a long career as one of …read more

A few of us are on the road this week at tradeshows in New York and we are talking to large numbers of prospects about lead generation ideas and ways to get more leads to their clients or to their sales floors.  One minute we are talking with companies that are in need of business …read more