WHY YOU MUST ADVERTISE NO MATTER WHAT YOU DO“You can’t advertise today and quit tomorrow. You’re not talking to a mass meeting. You’re talking to a parade.” —Bruce Barton, 1930  Bruce Barton was a famous Advertising executive and the 2nd B in BBDO. He died in 1967 after a long career as one of …read more

We had a client several years ago that purchased print advertising in order to generate inbound phone calls for us to gather information, qualify the prospect and generate leads for their internal sales team. We worked with the client to develop the proper scripting that each of our phone representatives would use to make sure …read more