Script a strong sales message for Guaranteed Success!
Clients ask us all the time how good our Sales People are. I tell them, they are as good as the Sales Script we create for them. They are surprised by that response and then question their ability to handle objections and questions and again I tell them, they are as good as the Script we create for them.
I don’t care if you are the best Sales Person in the world selling million dollar deals or a telemarketer prospecting for carpet cleaning, you will be more successful when you script out your sales message and unique selling position in order to insure your strongest words are used every time. You need to think through and document the best sales message possible and craft your lines like a best selling author would. Why take the chance that something that could have been used was forgotten or presented weakly?
Certainly in a sales presentation that could literally go on for hours, you can’t pre write every word that will be spoken, but believe me when I say you will increase your effectiveness when you’ve thought through and provided yourself with an outline or script that delivers your strongest sales message. In addition to all the features, what are the specific benefits that will help this 1 person you are talking to right now? Whenever and however you can personalize your message to each prospect you will be that much more effective.
In addition to that sales presentation you should also think through what possible questions or concerns the prospect might have. Again document your strongest message to respond so that in a moment of stress or rejection, you won’t have to come up with ideas. You will have your best sales message easily at hand increasing your likelihood for success.