by Mary Shanley
10. November 2011 08:00
WHY YOU MUST ADVERTISE NO MATTER WHAT YOU DO
“You can’t advertise today and quit tomorrow. You’re not talking to a mass meeting. You’re talking to a parade.”
—Bruce Barton, 1930
Bruce Barton was a famous Advertising executive and the 2nd B in BBDO. He died in 1967 after a long career as one of the most successful advertising experts in the early 20th century. I came accross his quote many years ago and found this very simple message one of the most important marketing and advertising rules of all time.
Take out advertising and replace it with generating leads and the rule still applies. You are not marketing to a mass meeting. You are marketing to a parade. People come and go in your neighborhood, region and vertical. People die and people are born. Your advertising, marketing and lead generation efforts must be an ongoing effort, or the parade will pass you and your company right by.
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